The MartyRider Story
Born on the Open Road
In early 2025, motorcycle enthusiast James Allaband found inspiration during a life-changing ride across Route 66. Watching the sunset from his saddle, James realized riders needed premium apparel that matched their passion. That moment birthed MartyRider – authentic gear crafted for those who embrace both freedom and style.
Let me tell you how this all started. January 2025. Cold as hell back home in Chicago, so I (that’s James Allaband) decided to follow a dream – motorcycle solo across Route 66. Somewhere around Arizona, watching the sunset paint the desert while sitting on my bike, it hit me.
The jackets and gear I’d packed? None captured what riding actually felt like. Too corporate, too plastic, or just plain uncomfortable after eight hours in the saddle.
By the time I rolled into Abilene two weeks later, MartyRider wasn’t just an idea anymore – I’d filled three notebooks with sketches and called in some favors from old friends in apparel design.
The vision was clear: we create motorcycle lifestyle products with uncompromising quality and designs that honor riding culture while speaking to today’s enthusiasts.
Our Mission
Core Values
Authenticity
Every product reflects genuine riding culture with thoughtful design that honors tradition.
Quality
Premium materials meet meticulous craftsmanship. Like your riding stories, our leather develops character over time.
Community
We connect those who understand motorcycle culture runs deeper than transportation. MartyRider unites riders who share our passion.
Innovation
We respect riding traditions while creating fresh interpretations that remain relevant today.
Freedom
Each MartyRider product embodies the independent spirit of motorcycle culture—the ultimate expression of personal liberty.
The Crew Behind It All
James Allaband
The Guy Who Started It
Best Ride: Pacific Coast Highway at sunrise.
“Your gear should reflect who you are. For riders, that means capturing both boldness and craftsmanship in everything you wear.
Sarah Chen
Design Wizard
Best Ride: Blue Ridge Parkway when leaves change.
Sarah brings performance apparel expertise to every MartyRider design, blending technical knowledge with artistic vision.
Michael Rodriguez
Community Connection
Best Ride: Route 66 from Chicago to Santa Monica.
With lifelong connections across riding communities, Michael ensures MartyRider maintains authentic roots in motorcycle culture.
Our Collections
The MartyRider Difference
Quality Commitment
We always prioritize choosing the best materials for each type of product we sell — from fabrics for clothing to high-quality materials such as leather for shoes and bags. Each product is strictly quality checked by us before being delivered to customers. By doing this, we ensure that the product you receive will make you satisfied and want to show it off to the community immediately.
Environmental Responsibility
As trail enthusiasts, we understand the importance of protecting the environment:
- Recyclable or reusable packaging – those waxed canvas bags our vests come in? Perfect for tool kits
- Personal visits to every manufacturing facility to verify working conditions
- Leather scraps become smaller goods like key fobs instead of landfill waste
- Durability-focused design extending product life
Common Questions
Each piece costs what it needs to for right materials, fair wages, and creating something that lasts years instead of months. No artificial markups or fake “sales” – just honest pricing for exceptional quality.
Design takes place in our Texas office. Manufacturing partners include specialty manufacturers in Portland, Oakland, and small workshops in Asia – all of whom we handpick and visit regularly.
Yes. We ship to Harley enthusiasts everywhere with shipping costs calculated at checkout. See our Shipping Details here!
We stand behind everything we sell with a 30-day guarantee. Not completely satisfied? We offer hassle-free exchanges or returns. See more return policy here!
Get In Touch
- Rider Support: [email protected]
- Call/Text: +1 (325) 188-8419
- Time Support: Mon – Sat: 9AM-5PM EST (we check messages on weekends too)
MartyRider – For the road ahead.